The saying “what goes around comes around” may be intended to describe karma but it also works perfectly to describe the cycle of fashion. Trends and styles that were once considered modern and daring eventually become old and ugly, only to be reborn and re worn decades later. And that cycle seems to be turning quicker than ever. Less than 20 years later, fashion that was considered cool in the 90s is cool once again. Whether it’s on the catwalk, on the street or in the stores, 90s trends are appearing everywhere. So embrace those crop tops, chokers and Doc Martens and we’ll show you how to rock the 90s trend in 2016.
Fashion in the 1990s
Fashion in the 1990s brought forth a youthful movement and offered carefree styles which dabbled in rebellion. Grunge and minimalism were the main trends of the decade with casual streetwear and sexy school girl styles also trending. Designers such as Marc Jacobs and Alexander McQueen pioneered grunge and took inspiration from the gritty streets. Supermodels were traded in for a new breed of waif models with Kate Moss, and her heroin chic look, leading the pack.
90s Celebrity Fashion
Celebrities were the style icons of the 90s. Musicians, actors and the odd model inspired the sartorial choices of a generation. Outfits were copied and styles recreated, all while never failing to celebrate individuality. Everyone wanted to look like their favourite musician, be it Britney Spears, Madonna, Gwen Stefani or one of the Spice Girls. Britney offered the schoolgirl look while Gwen Stefani promoted grunge, and Madonna had her unforgettable Jean Paul Gaultier, cone bra. The Spice Girls celebrated originality with each offering a different persona. And every 90s girl knew which Spice Girl she was whether it was Posh, Baby, Scary, Sporty or Ginger. Kate Moss was the ultimate style queen while Drew Barrymore and Winona Ryder were just as stylish off the screen as they were on.
90s hairstyles were anything but boring. Youthful and playful, hair in the 90s gave birth to several iconic styles. The Rachel was the most popular haircut of the decade with women everywhere taking photos of Jennifer Aniston’s Friends character to their salons. Choppy, layered and framing the face, The Rachel epitomises 90s hair. For those who didn’t do the chop in the 90s, up dos were standard. The half up, half down look was simple and modern while the schoolgirl look gave us pigtails which morphed into two mini buns. Adding more fun to 90s hairstyles was an array of hair accessories. Scrunchies, butterfly clips, bandanas and coloured hair streaks were all worn with pride. And how could we ever forget about the crimping?
Like the clothing, the shoes of the ’90s fell in to the same trend categories. The grunge movement created an army of men and women alike wearing heavy duty, combat boots. They were tough, gritty and paired with everything from slip dresses and florals to flannel shirts and frayed jeans. The minimalist trend also had its staple shoe in the way of Birkenstocks. Simplistic and comfortable, Birkenstocks came in a variety of styles and colours but still had that uniform feel. Platforms were popularised by the pop music scene, in particular the Spice Girls. Chunky and often brightly coloured shoes were often paired with mini dresses. Converse’s Chuck Taylors, Manolo Blahnik’s Mary Jane style shoes, and classic pool slides were also on high rotation.
90s Clothing Which Made a Comeback in 2016
The 90s are currently experiencing a huge revival on the fashion scene in 2016. Countless styles and trends which were popular 20 years ago are popular once again. Designers, brands and celebrities are all embracing the revival and reworking classic 90s pieces in to their modern looks. Crop tops and choker necklaces have seen a huge resurgence in popularity, particularly with celebrities. Celebs like Kendall Jenner, Gigi Hadid and Rihanna have all been spotted rocking these trends paired with chic modern pieces. Along with chokers, hoop earrings are also making a comeback on the jewellery scene while rich, dark, berry lips offer a makeup throwback to the ’90s. Frayed denim, combat boots and dresses layered over tops have brought back the grunge to the runways while Birkenstocks and slip dresses revisit 90s minimalism.
To rock the 90s trend in 2016, styles need to be reworked so that they are relevant in today’s culture. Instead of copying looks exactly as they were in the 90s, recreate them in a modern and updated way. The trick is to still capture that too cool to care attitude of the 90s whilst looking fresh and on trend.