For Lacoste, Life is a Beautiful Sport! A tribute to our founding values and sporting spirit, the history of Lacoste is the story of the tennis legend, Rene Lacoste, whose inventions changed the entire sport and revolutionised the clothing industry forever. Whether on playing fields or in everyday life, since the very first polo was created in 1933, Lacoste has relied on its authentic sporting roots to inspire women, men and children to join them in a quest for authenticity, performance and elegance.
With a vision to be the leading player in the premium casual-wear market, the Crocodile brand is today present in 120 countries world-wide and offers a complete range of products across apparel, leather goods, frangrances, footwear, eyewear and watches. Two Lacoste items are sold every second around the world.