Merchant 1948

From the Anselmi family’s origins in Northern Italy, to rural Queensland and New Zealand’s King Country - our values are rooted in honesty, integrity and the importance of family. With four generations in the business of footwear – from Italian-born Guglielmo’s King Country Shoes through to son Tony’s Shoe Town and now grandson Shane pioneering Overland and more recently Merchant 1948; we’ve been perfecting footwear for four generations, and we’re still working on it.