Ice.com is a fine jewelry marketplace, where you can buy direct from the designers and manufacturers that supply the big retailers. We are grateful to be trusted by millions of happy customers for over 16 years. With an ownership change in 2014, our team— based in Austin, TX and Salt Lake City, UT—is bringing trust and transparency to the opaque world of fine jewelry. Did you know ours is one of the last remaining industries where retailers can charge 3x their costs and get away with it? We are changing that and starting a new history together with both our loyal and new customers alike. Our goal is to offer an exceptional shopping experience to all— because we know you deserve the best.