ME+EM was founded by Clare Hornby in 2009 to be a fashion label offering designer quality at lower prices. Clare was frustrated by how hard it was for women to find good-looking, flattering and beautifully made clothes that are on trend and wearable every day of the week. Bringing together her extensive consumer insight from 15 years of advertising, a lifetime’s love for fashion and an obsession with fit, she launched ME+EM.